Creamy texture, fruity aroma, sumptuous palate, and silky finish make it one of the most coveted and expensive alcoholic drinks in the world. The price matters a great deal whether you are drinking straight alcohol or a cocktail. It is a silver and crystal decanter that holds 500ml of rum and was created by Asprey of London. You would assume a brand that includes “Billionaire”  in the name would be in the top 10. Alcohol has been considered an acceptable drink in most societies because people from all over the planet indulge in it in one way or other. Aug 25, 2019 - From a US$1 million vodka to a US$2m Cognac, here's a look at some of the world's most expensive drinks. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. The next most expensive alcohol bottle is the 1945 Romanee-Conti Wine with a stunning price tag of $558,000. The 750ml burgundy was part of the six hundred bottles of wine that were produced in the year 1945 by Domaine de la Romanee. The Isabella Islay Whiskey Original version retails for the incredible price of US$6.2 million. The bottle is beautifully made and looks very much luxurious as it is embedded with 8500 small diamonds, 2 bars of white gold and around 300 rubies which pretty much is the reason for it’s expensiveness. The Müller family has been producing wines in … The stunning bottle of this Cognoc is covered with around 6,000 diamonds and made with 24 carat gold and sterling platinum. Remy Martin’s Black Pearl Louis XIII is currently the most expensive liquor made by the brand, and its easy to see why. Every one of us is aware that a fine bottle of alcohol will cost at least several hundred dollars but do you know that sometimes the bottle can cost even more than the price of a car. Most Expensive Liquors Dalmore 62 Single Highland Malt Scotch. The bottles are considered a sound investment by specialists. Inspired by the myth of King Midas this champagne bottle weighing 45 kg was handcrafted by eight artisans. They are known for their massive and rare collection of aged whiskeys. That’s just number ten. Mendis created this brandy made only from coconuts. It is claimed that the vodka is filtered three times, once through “sand made from crushed diamonds”. Bombay is one of the most popular companies based in London that deals in making of gin. by Silver N February 22, 2019. When Janet Sheed Roberts, the granddaughter of Glenfiddich’s founder passed away at 110, the company decided to honour her death by making 15 bottles from the 1955 barrel. These beverages are taxed less because they contain less or no malt, and can therefore be sold at lower prices. The next most expensive alcoholic drink on the list is Diva Vodka. Everyone likes a drink every now and then, if you ever wondered what are the most expensive alcoholic bottles in 2020, then continue readings this blog. 1. Drinking alcohol is perceived to come with a lot of pleasure and happiness especially when taken in moderation. Tequila Ley .925 has the distinction of being listed in the world famous Guinness book of world records as the most expensive bottle of wine that has been sold to a Mexican collector for an exorbitant amount of $225,000. The artisanal beer is aged for ten years and has 8% alcohol content with toffee flavor and complex taste. In fact, you likely haven’t even heard of the top-selling alcohol brands in the world. At the time of launching, it cost R15,000 per three-bottle case. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Top 14 Most Expensive Alcohol in the World Drinks, Why Apple is doing a mistake by launching the Apple Iwatch, Top CPG Brands | What Is CPG ? Macallan is a famous producer of high quality single malt whiskey. Subscribe to receive updates, access to exclusive deals, and more. Glenfarclas is a distillery in Scotland that boasts of traditional methods to create some of the finest alcoholic drinks in the world. Henri IV Dudognon Heritage Cognac Grande Champagne – ($1.9 Million) This is one of the most expensive bottles of alcohol in the world because it’s one-hundred years old and comes in a twenty-four carat gold and sterling silver bottle that is covered in bling. Our fourth most expensive bottle is the Henri IV Dudognon. Macallan only made four of these collection and they were aged for 64 years. Top 5 Most Expensive Alcoholic Drinks In The World. Bottles of Hennessy Ellipse can range from $12,000 to $13,000 online. Glenfiddich Janet Sheed Roberts Reserve ($94,000) Glenfiddich had a barrel of whiskey that had been aging since 1955. First released in 2012, the whiskey spent 62 … It has been aged for at least seventeen years in Bourbon bottles and was composed of a mix of seven precious and rare quality rums. Top 15 Most Expensive Alcoholic Drinks In The World. The first step includes ice filtering and then it is passed through Nordic birch charcoal and lastly through sand that includes semi-precious and precious gems. Brands have realized the importance of attaching the expensive tag to its portfolio and have thus created several limited bottles of alcoholic drinks that have been sold at extraordinary amounts. Besides the incredibly purity and quality of the drink itself, because it comes with a Platinum Liquor Bottle decorated with diamonds. The handcrafted gin bottles are jewel-shaped and five of them have been made from Baccarat crystal, diamonds and sapphires. Take the 17-year-old aged Legacy Angostura or the Bowmore 1957, carefully aged for 43 years in sherry cask before spending another 11 years in a bourbon … Chateau d’Yquem is a pale, bright gold shade at the onset and its color darkens to bronze-chestnut as it ages. In the world of expensive alcoholic drinks, it is the beer that has been able to hold on to a distinctive place because of its high price tag. Alcohol consumption didn’t start now you will be surprised that it dates back 10,000 BC. We begin with Pasión Azteca, the most expensive alcoholic drink in the world. I love writing about the latest in marketing & advertising. The decanter that holds the alcohol has been created by the efforts of nine craftsmen that worked at Cristallerie de Sevres. Remember it is not a bottle which you can take home instead is a cocktail, a single mix. 2. If you ever wondered what is the most expensive vodka, then we got your answer. Since 1995, they have produced several yields, but the one aged 10 years, with 8% alcohol and the flavour of toffee and anise is the most expensive. The bottle of Legacy by Angostura has been sold at 25,000 dollars and is now considered one of the most expensive alcoholic drinks in the world. With time connoisseurs have developed refined tastes and the suppliers have invented techniques for making them better in terms of smell, flavor, color, and taste. The prices get astronomical as you go up the list of the 10 Most Expensive Cognac Bottles of All-Time. Henri IV Dudognon Heritage Cognac Grande Champagne – $2 Million, 4 Types of Whiskey You Really Need To Know. This is surely one of the most expensive red wines in the world and an important element of this bottle is that whenever the owner decides to open it a member of the winemaking team will be present at the opening. The designer of this most expensive bottle of alcohol is Jose Davalos Mejia and since its creation has been exhibited at several cities like Paris, Moscow, London, and Berlin. The bottle is named as Ley Diamante and its current amount is estimated at 3.5 million dollars. This rare cognac is named after King Henri IV and was produced since the year 1776. Aug 25, 2019 - From a US$1 million vodka to a US$2m Cognac, here's a look at some of the world's most expensive drinks. Explore. Don’t worry, for … of extraordinary Dudognon Heritage Cognac Grande Champagne. After that, it’s poured into a bottle that has a load of Swarovski crystals in a glass tube that runs down the centre of the bottle. The blend is a mixture of 20% Pinot Meunier, 40% Chardonnay and 40% Pinot Noir. If having a glass of luxurious grape drink is your thing, you can try the most expensive wine in South Africa. Due to the rarity of ingredients, the impressive drink tops the charts as the most expensive cocktails in the world. Drinking just got harder for these 10 most expensive countries to buy beer and alcohol in the world.For some, drinking and consuming alcohol has become a past time. At $1,200, a bottle of 12 littles of the world’s most expensive beer is delivered to the buyer. The rum is chill-filtered and has an alcohol content of 40%. It is manufactured at a single vineyard and is completely encased in glass ampoule that does not have a screw-cap. Vieille Bon Secours is an artisanal belgian beer produced by la Brasserie Caulier, a family brewery based in Péruwelz, Belgium. The whiskey that is filled in the decanters has been aged for nearly sixty years in a single oak cask in the cellars of the distillery Ballindalloch. It is an integral part of some cultures whereas in others it is frowned upon. Diva vodka is made with natural spring water, triple distilled and filtered through precious gemstones and diamonds. Or if you’re serious about buying one of the most expensive bottles of alcohol in the world one day. Proper care will keep a bottle of Chateau d’Yquem perfect for more than a century. There were only 600 bottles produced in 1945. If you are a Cognac fan then you would love this one. Blending the most Spectacular eaux-de-vie Hennessy Ellipse is made by seven generations of blend masters. This full-bodied and complex alcoholic drink is considered both lively and fresh as it has light-floral notes. Pasión Azteca released in 2010 carries a price tag of $3.5 million. Wuliangye from 1960s – CNY 980,000 / USD 142,616. All the wines that come out from this vineyard are rare and sought after. They were mostly created in Dalmore Distillery in Scotland and had a strength of 40.5% volume. Tequila Ley.925 - $3,500,000 The Tequila Ley.925 is a tequila that has a unique production process, in the sense that … It is crusted with 8500 diamonds, almost 300 rubies and it is fashioned with the equivalent of two bars of white gold all covering a fine English Crystal decanter. It is a limited edition series that is very popular because of its expensive price tag. Macallan decided to go all in for the 150th anniversary of the famed crystal artisan Rene Lalique. There are only six limited edition bottles in the world of most expensive liquor Armand de Brignac Midas. The most expensive drink among expensive alcoholic drinks in the world is Isabellas Islay which costs a very huge sum of 6.2 million dollars. The bottles come in a unique design of vintage automobiles, and each bottle top is made with 24 carat gold with inlaid diamonds. The 700ml bottles with 51.1% cask strength were distilled in the year 1953 and bottled in the year 2012. Each bottle is priced at 1,200 dollars and is considered one of the most expensive alcohols in the world. You can follow me on Facebook. Belonging to the brand Diva the bottle is available in a 700ml glass bottle with an alcohol content of 40%. Undistilled Drinks Beer. This helps them to stay in the limelight so that they will always be thought of as a high-class brand name. It comes with a specially designed wooden case by Andrew Bartlett. Some drink it regularly, some occasionally; some prefer cheap and reasonable dinks whereas others are on the look-out for exceptional ones that are expensive. Extravagance is the name of the game if you are looking for the most expensive drinks. If you are looking for the most expensive liquor you must opt for Henri IV Dudognon Heritage Cognac Grande Champagne. Costing a whopping $1.35 Million for a bottle, you’re going to really need to love your Vodka to buy a bottle of this stuff. It is known for its sweetness, concentration, and complexity. Priced at 558,000 dollars 1945 Romanee-Conti Wine was recently auctioned at Sotheby’s in New York. Aug 25, 2019 - From a US$1 million vodka to a US$2m Cognac, here's a look at some of the world's most expensive drinks. Most Expensive Alcohol-Free. As we’ll soon see, the domain of ultra-expensive alcohol is dominated by liquor, but that doesn’t mean beer can’t hold a spot down. Vieille Bon Secours Ale is an artisanal beer by la Brasserie Caulier, a brewery in Péruwelz, Belgium. 925 Tequila Pasion Azteca Ultra Premium Anejo. Each bottle is signed by the Mandis founder. The wine was on sale with Sotheby’s, and they described it as “concentrated and exotic, with seemingly everlasting power — a wine at peace with itself.” Couple that with the “provenance” of owning this bottle and it’s easy to see why it sold for $558,000. Each five litre bottle is covered in 3,000 diamonds and Swarovski crystals and designed by Leon Verre. A bottle of 1811 Chateau d’Yquem was sold at 130,000 dollars to Christian Vanneque, a French collector, making it one of the most expensive alcoholic drinks in the world. It was purchased by James Manning, a businessman from New Zealand for 12,500 Australian dollars. The 700 ml bottle is sufficient for pouring several drinks. If you are interested in having a glass of Winston Cocktail you will have to place your order two days beforehand. 81. 1. Packaging matters a great deal especially in the case of this high-priced and most expensive liquor bottle which was made by Jose Davalos Mejia from sterling platinum, 24-carat gold and studded with an estimated six thousand and five hundred diamonds. Here’s a list of the 20 most expensive wines in the world… The 20 Most Expensive Wines In the World. Ley is highland tequila that is sold in a gorgeous bottle made from platinum weighing two kg and enriched with four thousand and one hundred white diamonds. It doesn’t matter if you like vodka, rum, wine, gin, tequila, vodka or whiskey, some prices you can afford and then some insane prices that only a select few will pay. The 1926 Macallan Fine and Rare is one of most expensive whiskeys in the world. It exceeded its actual price and became one of the most expensive alcohols to be sold in the market. The most expensive from Alcohol-Free. This premium bottle of Extra Anejo was created in Jalisco at Hacienda La Capilla distillery. The designer of this most expensive bottle of alcohol is Jose Davalos Mejia and since its creation has been exhibited at several cities like Paris, Moscow, London, and Berlin. Expensive drinks cannot be afforded by one and all and this is the reason why they find a place in everyone’s thoughts and lists. It has to be the 2014 Cab Franc, and only nine hundred bottles were produced, making it rare and one of a kind bottle. You can drink the gem-filtered vodka either neat or by mixing it with another premium cocktail. There were only 12 bottles created, so limited numbers play a big part in its price. Dalmore 62 Single Highland Malt Scotch – $63,000. The Sapphire Revelation is a limited edition series produced by Bombay and is priced at an extraordinary amount of 200,000 dollars, making it one of the most expensive alcohols. The next on our list is the most expensive Brandy in the world. Each of these 7 are refine and prestigious. The extravagant bottle weighs nearly eight kg and is filled with 100 cl. Wine experts have given it a score of 100/100 making it one the most coveted and perfect white wines in the wine industry. This super premium vodka bottle was produced in the year 2007 and has gained prominence over the years because of its expensive tag. Why is it so expensive? No. This one’s a bit of a mystery, as no one really knows where it gets its name from, or the process that made the single-malt so expensive. Remy Martin Louis XIII Jeroboam Cognac is a fine cognac that has entered the list of most expensive liquor because of its price tag of 29,000 dollars. These are considered a work of art and are filled with the best available gin in this world. The cognac is a blend of passion fruit and jasmine and is complemented by notes of fig, prune, iris, nutmeg, and ginger. Well, you are right! It is simply a budget breaker but the brands justify the excessive price because of its age, cost, ingredients and brand name. It was launched at a tasting ceremony that was held in Moscow. The list of wines and figures mentioned below have been compiled from various sources around the web, such as Beautiful Life & Finances Online. If you try any, let us know. Thousands of years have passed by but human beings have not stopped the consumption of alcohol. Before its purchase, the bottle had to undergo a lot of scrutinies to test its authenticity. The Cognac has been aged for 100 years (Wow). Let's stay in touch :), Your email address will not be published. The white-gold and platinum bottle is designed with 6,400 diamonds. Each bottle is made with a top-secret Russian recipe and is made in small micro-batches to ensure exclusivity. Beer is the most popular alcoholic drink in Japan. Dalmore 62 is a limited edition whiskey as the brand has manufactured only twelve such bottles. SHARES. Screaming Eagle Sauvignon Blanc – $5,850 The actual reason for such a high price tag of a bottle of Diva Vodka is because of its packaging as Swarovski crystals are integrated into the middle of the glass-centered bottle. Classy Edition is the global luxury guide to the best most classy and luxurious Cocktails, Drinks and Bars. #2. The Most Expensive, Rare and Exclusive Alcohol Liquors 1) Tequila Ley.925 (US$ 3.5 million) If you are not bogged down by price tags then you can opt for an expensive bottle that is only available at selected places. The types of alcoholic drinks with higher concentrations of alcohol are able to cause drunkenness and alcohol poisoning more quickly and in smaller doses. It is made from qualitative agave, has an alcohol content of 42% and has been rested for seven years in the barrel. As the name suggests it is rare vodka that is triple filtered at Blackwood Distillers in Scotland. Romanee-Conti is actually a vineyard that produces an estimated three thousand five hundred bottles of wine on a yearly basis. Spirytus Stawski (96% Alcohol) With suicidal 96% ABV, Spirytus is world's most strongest and potent liquor. Beer is the most popular alcoholic beverage worldwide. The cost of alcohol is highly correlated to overall cost of living in a country. The list of alcoholic drinks and figures mentioned below have been compiled from various sources around the web, such as Success Story & Proof Media. It is considered delicious, high-priced, refined, elegant and most importantly a luxury drink that cannot be afforded by every Tom, Dick, and Harry. A wooden handmade case and sterling-silver topper are available along with this high-quality and most expensive alcoholic drink. June 7, 2020 By Hitesh Bhasin Tagged With: Marketing articles. Isabella Islay Whiskey  is the most expensive alcoholic drink in the world! DIY and Crafts. Alcoholic drinks have been in existence since time immemorial. Russo-Baltique Vodka costs a jaw-dropping $1.35 Million for a bottle. It took nearly ten months and hard labor of seventeen artisans to make the bottle that holds this distinguished alcohol. Billionaire Vodka with a brand motto of “It’s good to be the king”, makes its way to the second most expensive alcoholic drink. Glenfarclas 1953 Queen’s Coronation Decanter is a single-malt scotch whiskey that was specially created to celebrate Queen Elizabeth’s 60th coronation anniversary in the year 1953. Only twelve bottles of Ampoules have been manufactured till date and the glass ampoule which is hand-blown includes Penfolds Block 42 Kalimna Cabernet Sauvignon 2004 vintage. This limited edition rum is considered unique amongst the experts. As you may have guessed, Macallan 64 year old in Lalique is the next on our list. The 1945 vintage is a unicorn wine and is considered very special. The Dalmore 62: $215,000 The second Scotch whiskey on the list, The Dalmore 62 is touted as of the most expensive whiskey in the world. There were only 600 bottles produced in 1945. Ley.925 Tequila Pasion Azteca Ultra Premium Anejo has the distinction of being listed in the world-famous Guinness book of world records as the most expensive … Your email address will not be published. 9. Despite its uniqueness the price tag of $1 Million for a bottle is absolutely absurd! 8. Due to taxation issues, several types of beer-like beverages have emerged in recent years, including happoshu and new-genre beer. This 62-year old single malt was aged for 62 years in an Oloroso cask before being bottled. It is considered a premium champagne bottle in the world of luxury alcoholic drinks. Expensive countries like Bermuda, Iceland and Australia, are also expensive places to drink. Each individual Isabella Islay bottle is crafted with hand to the wishes of the customer. The alcohol was stored in containers whose caps and lotus bases are made of 24K pure gold. Tequila Ley.925 has the distinction of being listed in the world famous Guinness book of world records as the most expensive bottle of wine that has been sold to a Mexican collector for an exorbitant amount of $225,000. The bottle itself holds only 100 cL but is decanted into the 8.2 Kg diamond studded bottle. Macallan 64 Year Old In Lalique – $625,000, 4. You will find several alcohol lovers who are willing to pay exorbitant prices for a bottle and are proud of their accomplishment. It is produced with the help of old-world techniques to give it an authentic flavor in Chigny-Les-Roses in France. Premium and most expensive liquor bottles are revered by one and all and most of the alcoholic lovers would trade their soul for a sip from such magnificent and expensive bottle. The next most expensive alcoholic drink on the list is Russo-Baltique Vodka. Interestingly, the last known bottle to be spotted in public was actually purchased in Singapore’s airport. Every year the producers release a limited number of this super-premium cognac bottles for its distinguished connoisseurs. The no.9 bottle of this wine was auctioned off at CNY 880,000. #2 Henri IV Dudognon Heritage Cognac Grande Champagne Liquor, #7 The Sapphire Revelation By Bombay Liquor, #10 Remy Martin Louis XIII Jeroboam Cognac, #14 Glenfarclas 1953 Queen’s Coronation Decanter, Thank you for reading our article about most expensive liquor and expensive alcoholic drinks in the world, Please leave us a comment and feedback for our most expensive liquor alcohol in the world, Business Process Improvement – Importance, Steps and Methods of BPI, 8 Non-Technical Skills explained with Examples. Each of the handmade bottles is numbered to show its uniqueness and they contain 750 ml of red wine. Don’t worry though, unless you’re a Russian billionaire or oligarch, you won’t be targeted with any crazy marketing campaigns or followed around the internet with ads. In the year 2012 twenty decanters of rum were released for sale in order to celebrate the 50th independence anniversary of Tobago and Trinidad. Which is designed by the Mexican artist Alejandro Gomez Oropeza. This is known to be one of the rarest drinks on this plant. Designed by Tequila … The bottle is named as Ley Diamante and its current amount is estimated at 3.5 million dollars. How it got there, no one really knows, but the anonymous buyer certainly landed on his feet, that’s for sure. Armand de Brignac Midas was sold at a staggering amount of 215,000 dollars making it one of the most expensive liquor bottles in the world. These are the 20 most expensive wines in the world: 20. What is the most expensive alcohol in South Africa? Chinese top liquor judges and the chief bartenders of Wuliangye blended it with the 90-year old alcohol, making it one of the most expensive Chinese alcohols. The credit for metal detaining, in fact, goes to Hendrik Forster, an Australian designer. The credit for the world’s most expensive alcoholic drink and a cocktail goes to Joel Heffernan, a bartender in Melbourne that works in Crown Casino Club. Having a glass of wine with dinner or a bottle of champagne for a celebration is something most people wouldn't even think twice about, these luxurious alcoholic beverages however, feature some steep price tags that the average dinner patron will most likely be shocked by. The ingredients involved in this liquor's creation were as old as 100 years old, the bottles itself were made in an incredibly small batch, and they also were made using a process that was locked away, never to be used again. The bottles are made to look like vintage automobiles, and each bottle top is made from 100% pure gold with inlaid diamonds. The brand name plays an important part in its valuation and helps to raise the price tag to a higher quotient. Compare prices and buy Alcohol-Free products and thousands of other products on wine-searcher.com. We have mentioned some of the oldest and most expensive liquors in the list below. The whiskey spent 62 years in a cask before it was bottled. This most expensive liquors, which is more than 150 years old, was sold by way of auction in Glasgow by a private seller to an anonymous person who was bidding by phone. A bottle of Penfold Ampoule has been sold for 170,000 dollars and is now considered one of the most expensive alcoholic drinks. This is due to its extremely fancy bottle. Six-packs usually come pretty cheap, but these bottles will cost you no less than six figures. Maximum Price: $33,883 The most expensive white wine is this riesling from the Mosel region of Germany. Check out the most expensive alcohol below! The bottle is transported in a wooden box and if you want to sample the drink you will have to use a pipette. It is also described as dry and concentrated with a licorice after-taste. Dalmore 62 is considered expensive, precious as well as rare. Sold at 2 million dollars it owes its huge price tag to the fact that it is more than one hundred years old and has been aged in oak barrels. | Consumer Packaged Goods Brands, 17 Most Expensive Bottle of Water in the World | Most Expensive Water, The List of 13 Most Expensive Vodkas in the World | Expensive Vodka, Top 12 Most Expensive Airlines in the World, Top 15 Most Expensive Bicycles in the World, The Top 12 Most Expensive College in the World, Top 20 Most Expensive Jewelry in the World, The List of 17 Top Most Expensive Movie in the world, The 15 Top Most Expensive Restaurants in the World. In most cases, the basic ingredients while preparing alcoholic drinks are the same but the fact is that the actual prices do not depend solely on its quality. At a cool one million dollars Diva Vodka occupies one of the topmost positions as the most expensive liquor bottles in the world. Billionaire Vodka is “the most expensive vodka in the world”, as the website states. The bottle that sold for such an exorbitant price earlier belonged to Robert Drouhin’s private collection. Billionaire Vodka produces alcoholic drinks entirely by hand and completely on demand. It has an alcohol content of 41%. The bottle contains a 4 year old aged Anejo tequila. The bottle is adorned with almost seven thousand diamonds. Vieille Bon Secours is a 12-liter beer bottle that has been brewed in Peruwelz in Belgium and presented to the market by Belgium Company La Brasserie Caulier. The Top 10 Most Expensive Alcohols In 2020, The list of alcoholic drinks and figures mentioned below have been compiled from various sources around the web, such as, 8. The next most expensive alcohol bottle is the 1945 Romanee-Conti Wine with a stunning price tag of $558,000. This vintage sweet wine from Bordeaux producer is considered one of the rarest and finest white wines in the world. The brand prides itself on being the most expensive and elite brand of vodka. An inspection confirmed that the color, punt, and shape were in accordance with the required specifications. There are many different kinds of alcoholic drinks, and some of them contain more alcohol than others. It was sold to an anonymous buyer at Changi airport in Singapore at a massive amount of 215,000 dollars taking it to the list of most expensive liquor. A list of the most popular companies based in Péruwelz, Belgium includes billionaire. Mentioned some of the most coveted and perfect white wines in the name would be in the limelight so they. Blanc – $ 5,850 June 7, 2020 by Hitesh Bhasin Tagged with Marketing! Expensive beer is the most expensive alcoholic drink is considered both lively and fresh as it has light-floral.... Name plays an important part in its valuation and helps to raise price. In France the color, punt, and some of them contain more alcohol than others that. The Henri IV and was produced in the world are only six limited edition that! 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